Content Strategy Revamp:

Women Writing for (a) Change

The final assignment for my Content Management class in 2021 was a “content strategy project,” in which students selected an organization, assessed their current content management and strategy, and identify content strategy improvements the organization would need to reach their business goals and meet user needs. I selected the Cincinnati-based organization Women Writing for (a) Change, which provides a safe and inclusive environment for individuals to improve their writing skills and cultivate their own unique voices. After a content audit and research into the organization’s goals, I developed a deck presenting recommended changes for the organization’s content strategy.