Sindur Fine & Antique Jewelry (Cincinnati, OH)

Content & Marketing Coordinator | February 2023 - Present

• Research & develop content for blogs, articles, product descriptions, social media, and consumer facing emails.

• Develop brand guidelines to ensure cohesive brand presence and maintain unified brand voice across different social media channels.

• Conduct keyword research and using search engine optimization (SEO) best practices to increase traffic to the company website.

• Pitch stories to local and trade publications to expand brand awareness and establish Sindur Fine & Antique as a subject matter expert.

Wordsworth Communications (Cincinnati, OH)

Content Manager | July 2022 - December 2023

• Research and write high-level marketing content, including but not limited to original thought leadership (e.g. case studies and white papers), blog posts, client speeches, annual reports and client progress reports.

• Develop media materials, such as news releases, media alerts, calendar releases, company backgrounders, fact sheets and bios.

• Assist with the creation and execution of strategic content marketing plans.

• Proactively research/monitor client industries to identify content opportunities.

Hoxworth Blood Center, University of Cincinnati

Associate Director, Public Relations | May 2020 - February 2022

• Worked closed with the Director of PR and members of The Health Collaborative to enact crisis management and communication plans during the COVID-19 pandemic.

• Developed and distributed communications for internal and external audiences, including employees, board members, hospital partners, media, and donors.

• Responsible for content management and operation of Hoxworth’s website (www.hoxworth.org).

• Acted as the primary voice of Hoxworth Blood Center and first level of customer service response on social media platforms.

Associate Public Information Officer | March 2018 - May 2020

• Served as first point of contact for media relations activities.

• Worked closed with University of Cincinnati’s marketing team to revamp Hoxworth website to meet federal accessibility standards and improve overall user experience. Initial scan of website after redesign showed a 99% passing accessibility score.

• Initiated and grew cause-marketing partnerships with members of the community and local businesses.

• Directly managed and coached summer interns and Assistant Public Information Officer.

Assistant Public Information Officer | September 2016 - March 2018

• Developed monthly social media content calendars and create accompanying visual assets to boost engagement

• Instituted monthly social metrics reports to identify areas for growth on social media (increased Facebook followers by 39.5% over three years).

• Created written collateral (newsletters, brochures, fact sheets, talking points, and media releases) to promote Hoxworth’s mission.

• Maintained relationships and collaborated with local media to disseminate important stories surrounding blood donation and research initiatives.

• Promoted to Associate Public Information Officer after 18 months.

Ursuline Academy (Blue Ash, OH)

Annual Fund Coordinator | December 2015 - July 2016

• Composed solicitation letters and fundraising materials for six distinct Ursuline constituencies.

• Developed and implemented a new fundraising event, Alumnae Spirit Week, which raised over $47,000 from UA alumnae for the Annual Fund over the course of one week.

• Raised over $115,000 in gifts for Ursuline’s Annual Fund campaign over three months.

gyro (Cincinnati, OH) | September 2014 - December 2015

Engagement Assistant Account Executive

• Created and implemented monthly social media content calendars for clients and communicated successes through measurement reports.

• Conducted media relations activities like pitching, writing press releases, preparing media kits, and maintaining relationships with key trade and local media.

• Drafted copy for client website landing pages, email marketing, fact sheets, newsletters, and trade show materials.

• Contributed to gyro Engagement team’s monthly newsletter, gyro:Spin.